A visionary Nigerian leader, Abasiama Idaresit, is making waves as an exceptional leader in the tech industry. His company, originally Wild Fusion, has evolved into the powerhouse Wild Fusion Holdings.
This entity spans Digital Marketing, Licensed Agency Banking, Fintech Infrastructure, and Digital Services, with operations in Nigeria, Ghana, and Kenya. Idaresit’s knack for surpassing benchmarks in the tech landscape of Africa is noteworthy.
Wild Fusion Holdings, under Idaresit’s guidance, has seen exponential growth from its beginnings as a digital marketing firm.
Idaresit, a London School of Economics alumnus, shared insights on the company’s growth trajectory, stating, “Our ethos and organizational culture has been instrumental to our success and the expansion of our client portfolio. Quality Service and Products, Value to Customers, and Excellence are very key components of our DNA. These values are sector, geography, and market agnostic. We have retained a number of our clients for over ten years in Nigeria and Ghana. We have thrived and will continue to thrive despite facing significant challenges.”
The CEO highlighted Wild Fusion Nigeria’s vital role in Wild Fusion Holdings and detailed the extensive services offered across its locations, including Digital Strategy, SEO, and Content Marketing.
“We also have a licensed Agency Banking Subsidiary and Lending Infrastructure Company as our subsidiaries. These two fintechs are also key subsidiaries driving technology penetration across Africa. Excellence is a key cultural attribute of Wild Fusion and this we have embedded in our services and products including our training programs that have a particular module ‘Business Ethics’ with a strong emphasis on Excellence. Acculturating new hires and existing employees is very critical to delivering excellence,” he explained.
Facing business challenges head-on, Idaresit perceives them as catalysts for growth. He shared insights into the specific hurdles in Nigeria’s business environment, from stakeholder interactions to FX liquidity challenges.
The CEO said, “In a bid to find solutions to the highlighted challenges as a company, we modified our working hours making it a lot easier and flexible for our employees to work remotely. This we have seen has reduced the cost of commuting which was quite burdensome and improved our talent retention efforts. With our FX liabilities, we have been able to negotiate flexible payment terms and relied on our international operations to insulate or ring-fenced our Nigerian operation from the FX headwinds. These headwinds aren’t peculiar to Nigeria alone, the Ghanaian Cedis has had its fair share of FX fluctuation challenges. Having a diversified Holdco in product, services and geographical spread also helps in mitigating some of these risks or challenges.”
The tech guru envisions Wild Fusion Holdings continuing to fortify its commitment to Africa and technology, aiming for significant stakeholder returns.
With plans to raise funds for further consolidation and expansion, he is optimistic about setting global benchmarks in the African Technology sector, demonstrating his resilience and long-term success amidst challenges.
